Welcome to East West Group, bringing together trusted insurance and software brands that deliver innovative, tailored solutions designed to help your business grow with confidence.
No matter which of our brands you work with, you’ll be supported by a passionate and experienced team that puts clients at the heart of everything we do, so you know you’re in capable hands.
CEO & Founder
Greg established East West Insurance Brokers in 1984. Since then, the company has expanded into other areas of expertise. Greg continues to make executive decisions to drive the strong growth of all brands.
Chief Marketing officer
Alicia plans, develops and executes East West Group’s marketing & advertising initiatives to support the growth of all brands. Alicia also works on growth strategies for Flexigrow while overseeing both the marketing and Flexigrow teams.
CHIEF INSURANCE OFFICER
Rebecca drives strategic direction, innovation, and technology initiatives to enhance client services and operational performance. She empowers teams through collaboration, continuous improvement, and a strong commitment to service excellence.
CEO & Founder
Greg established East West Insurance Brokers in 1984. Since then, the company has expanded into other areas of expertise. Greg continues to make executive decisions to drive the strong growth of all brands.
Chief Marketing officer
Alicia plans, develops and executes East West Group’s marketing & advertising initiatives to support the growth of all brands. Alicia also works on growth strategies for Flexigrow while overseeing both the marketing and Flexigrow teams.
chief insurance officer
Rebecca drives strategic direction, innovation, and technology initiatives to enhance client services and operational performance. She empowers teams through collaboration, continuous improvement, and a strong commitment to service excellence.
GENERAL MANAGER, OPERATIONS AND SYSTEMS INTEGRATION
Chief people officer
HEAD OF DIGITAL
Erin leads operations and systems integration, driving growth and efficiency. She owns enterprise-wide systems governance, technology platforms, and operational processes. She works closely with leadership to streamline operations and deliver on strategy.
Kate brings a grounded and strategic approach to people and culture. As Chief People Officer, she partners with leaders to shape culture and create a people-first workplace, which has been recognised as a winner in the 2026 Inspiring Workplaces APAC Awards.
Blake is East West Group’s Head of Systems, who looks after systems and processes. Blake works with the development team to enhance software usage to operate smoothly and efficiently.
GENERAL MANAGER, OPERATIONS AND SYSTEMS INTEGRATION
Erin leads operations and systems integration, driving growth and efficiency. She owns enterprise-wide systems governance, technology platforms, and operational processes. She works closely with leadership to streamline operations and deliver on strategy.
CHIEF PEOPLE OFFICER
Kate brings a grounded and strategic approach to people and culture. As Chief People Officer, she partners with leaders to shape culture and create a people-first workplace, which has been recognised as a winner in the 2026 Inspiring Workplaces APAC Awards.
HEAD OF DIGITAL
Blake is East West Group’s Head of Systems, who looks after systems and processes. Blake works with the development team to enhance software usage to operate smoothly and efficiently.
© 2026 East West Group. All Rights Reserved.
MEET FLEXIGROW
Flexigrow, or FG, is our software as a service company. It started life in the late ‘80s as a service to offer premium funding to our clients and has undergone a number of changes and expansions to its arsenal over the years. Flexigrow is continually growing as we add new funcitonality and tools, most recently our invoicing software.
MEET SHIELDCOVER
Founded in 2014, we entered the market, providing innovative insurance solutions to support our broking partners. Our team of experienced underwriters offers specialised insurance products for various occupations within Blue Collar, Hospitality, Property Owners and Small Retailers.
MEET RYNO INSURANCE
Our journey began in 2006, offering enthusiast motor insurance cover for classic rides, prestige cars and motorbikes. Since 2020 we became a specialist insurance brokerage guiding our niche audience of speciality car enthusiasts and transport owner-drivers all around Australia.
meet east west insurance brokers
Born in 1984 as a general insurance brokerage, we can provide bespoke insurance advice to anyone in the general public within Australia. Our clients are primarily decision-makers in small, medium, and large businesses from various industries, including transport, earthmoving, and professional advisors.