Digital Marketing Specialist

East West Group | Coopers Plains | Hybrid | $80,000–$90,000 + Super

• Own the digital strategy across a genuinely varied multi-brand portfolio
• Real investment in your development, in a values-driven team that backs its people
• Ranked #17 in the Top 40 Inspiring Workplaces in Australia & New Zealand (2026)

East West Group is on a serious growth trajectory, and we need people keen to grow along with us.  We’re seeking a tenacious individual to drive our digital initiatives across our multi-brand portfolio.  Including planning, building and delivering campaigns that actually move the needle on growth, not just filling out a report template each month. You’ll get your hands into SEO, paid social, EDMs, website UX and everything in between, and you’ll see the direct impact of your work on the business.

We’re an organisation that takes learning and development seriously, we see it as something we actively invest in. And we live by our THRIVE values (Trust, Honesty, Respect, Innovation, Versatility, Empowerment), which shape how we treat each other and how we work every day.

What you’ll be doing

• Own and manage our digital marketing toolkit across the business, including Google Ads, Search Console, GTM, Meta Ads, LinkedIn Ads, SEO/SEM, HubSpot, EDM journeys and WordPress (with developer support)
• Partner with the wider Marketing Team to build and maintain a strong social media presence aligned to brand and strategy
• Measure and report on all digital marketing activity against goals, ROI and KPIs
• Manage our brand blogs, keyword research, content creation, publishing and ongoing optimisation
• Plan and manage eDM lead nurturing and automation, from content and segmentation through to reporting
• Lead organic and earned social strategy across Facebook, Instagram, LinkedIn, TikTok and YouTube
• Manage relationships with UGC creators and influencers where relevant
• Work with stakeholders to keep our brand websites intuitive, on-brand and easy to use
• Stay ahead of trends and opportunities across digital and social so we’re always executing the right strategy at the right time

About you

• Experience in a similar digital marketing role, comfortable managing competing priorities
• Sound knowledge of SEO, SEM (Google Ads, Display, Remarketing) and managing brand accounts across Google Ads, Search Console and Google My Business
• Experience managing CMS/CRM tools, marketing databases, email/eDM, social media, landing pages and advertising campaigns
• Confident with website analytics tools (e.g. Google Analytics) and using data to inform decisions
• A meticulous, detail-oriented approach paired with a creative mindset
• Excellent written and verbal communication, with confidence presenting ideas and results
• A genuine appetite to keep learning as tools and platforms evolve
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Keen to team, you easily collaborate with others and proactively communicate to keep us moving and growing together

What’s on offer

• $80,000–$90,000 + Super
• Hybrid working
• Coopers Plains office, fully stocked with everything you need to stay comfortable during the day: snacks, toiletries, books (the lot)
• Onsite parking
• Leave loading
• Company laptop provided
• Regular team events and a genuinely supportive culture
• A real focus on developing our people: recognised in 2026 as one of the Top 40 Inspiring Places to Work in Australia & New Zealand
• Future orientated organisation

How to apply

Hit “Apply for this job” through Seek and if you have examples of campaigns, content or reporting you’re proud of, we’d love to see them.

No cover letter required.

No agencies please.

Full Australian working rights required.

Equal Opportunity Employer.

If you have a question about careers at East West Group, please contact:

Kate Byrne
Chief People Officer
kateb@eastwest.com.au